/*
Theme Name: Fresh Personas Media
Theme URI: https://www.freshpersonas.com/
Author: Fresh Personas Media
Description: One-page site for Fresh Personas Media. Edit services under "Services" in the dashboard, and every text, color, logo, video, link and section under Appearance > Customize > Fresh Personas.
Version: 1.0.0
Requires at least: 6.0
Requires PHP: 7.4
License: Proprietary
Text Domain: freshpersonas
*/
body{margin:0}
img{max-width:100%}

/* Layout: a studio reel sheet. Bright gallery-white page, ink-black type, the logo's red used only for "Transform", record lights and action.
   A camera viewfinder anchors the hero; services read like a call sheet; one dark screening-room band holds the formats. */
:root{
  --paper:#f7f7f5;      /* gallery white, a touch warm */
  --surface:#ffffff;
  --ink:#0d0d0f;        /* logo black */
  --muted:#5d5d63;
  --rule:#e3e2de;
  --red:#d7190f;        /* logo red */
  --screen:#0d0d0f;     /* screening room */
  --screen-ink:#f4f4f2;
  --screen-muted:#9a9aa1;
  --screen-rule:#26262b;
  --display:"Archivo","Helvetica Neue",Arial,sans-serif;
  --body:"Hanken Grotesk",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --tech:"Michroma","Eurostile","Arial Black",Arial,sans-serif;
}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]){
  --paper:#0b0b0d;--surface:#141417;--ink:#f4f4f2;--muted:#a3a3aa;--rule:#26262b;--red:#ff3b2f;
  --screen:#000000;--screen-ink:#f4f4f2;--screen-muted:#9a9aa1;--screen-rule:#222226;color-scheme:dark}}
:root[data-theme="dark"]{
  --paper:#0b0b0d;--surface:#141417;--ink:#f4f4f2;--muted:#a3a3aa;--rule:#26262b;--red:#ff3b2f;
  --screen:#000000;--screen-ink:#f4f4f2;--screen-muted:#9a9aa1;--screen-rule:#222226;color-scheme:dark}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);font:17px/1.6 var(--body);-webkit-font-smoothing:antialiased}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:30;background:var(--paper)}
a{color:inherit}
.wrap{max-width:1200px;margin:0 auto;padding-left:max(20px,env(safe-area-inset-left,0px));padding-right:max(20px,env(safe-area-inset-right,0px))}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:4px}
.tech{font-family:var(--tech);font-size:11px;letter-spacing:.18em;text-transform:uppercase}
.brand img.logo-on-dark{display:none}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]) .brand img.logo-on-light{display:none}:root:not([data-theme="light"]) .brand img.logo-on-dark{display:block}}
:root[data-theme="dark"] .brand img.logo-on-light{display:none}
:root[data-theme="dark"] .brand img.logo-on-dark{display:block}
:root[data-theme="light"] .brand img.logo-on-dark{display:none}
:root[data-theme="light"] .brand img.logo-on-light{display:block}

/* Nav */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:color-mix(in srgb,var(--paper) 86%,transparent);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--rule)}
.nav .wrap{display:flex;align-items:center;gap:28px;padding-block:14px}
.brand{display:flex;align-items:center;gap:14px;text-decoration:none}
.brand .mark img{height:40px;width:auto;display:block}
.brand .word img{height:13px;width:auto;display:block}
.links{display:flex;gap:28px;margin-left:auto;font-weight:500;font-size:15px}
.links a{text-decoration:none;color:var(--muted)}
.links a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:10px;font:600 15px var(--body);text-decoration:none;border-radius:999px;padding:12px 22px;border:1.5px solid var(--ink);background:var(--ink);color:var(--paper);cursor:pointer;transition:transform .15s ease,background .15s ease,color .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--paper)}
.btn .dot{width:8px;height:8px;border-radius:50%;background:var(--red)}

/* Hero */
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center;padding-block:72px 64px}
.hero-copy{min-width:0}
.hero h1{font-family:var(--display);font-stretch:125%;font-weight:800;font-size:clamp(44px,7.4vw,104px);line-height:.92;letter-spacing:-.035em;margin:18px 0 22px;text-wrap:balance}
.hero h1 span{display:block}
.hero h1 .t{color:var(--red)}
.slogan{font-family:var(--display);font-stretch:112%;font-weight:500;font-size:clamp(20px,2.2vw,26px);margin:0 0 18px;letter-spacing:-.01em}
.slogan q{quotes:"\201C" "\201D"}
.lead{color:var(--muted);max-width:52ch;margin:0 0 30px}
.cta{display:flex;gap:12px;flex-wrap:wrap}

/* Viewfinder */
.vf{position:relative;aspect-ratio:4/5;max-width:100%;background:var(--screen);color:var(--screen-ink);border-radius:18px;overflow:hidden;isolation:isolate}
.vf::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 80% at 70% 20%,rgba(215,25,15,.32),transparent 55%),radial-gradient(90% 70% at 10% 100%,rgba(255,255,255,.08),transparent 60%);z-index:-1}
.vf .corner{position:absolute;width:28px;height:28px;border-color:rgba(255,255,255,.75);border-style:solid;border-width:0}
.vf .c1{top:18px;left:18px;border-top-width:2px;border-left-width:2px}
.vf .c2{top:18px;right:18px;border-top-width:2px;border-right-width:2px}
.vf .c3{bottom:18px;left:18px;border-bottom-width:2px;border-left-width:2px}
.vf .c4{bottom:18px;right:18px;border-bottom-width:2px;border-right-width:2px}
.vf .safe{position:absolute;inset:12%;border:1px dashed rgba(255,255,255,.18)}
.vf .thirds{position:absolute;inset:0;background:
  linear-gradient(to right,transparent calc(33.33% - .5px),rgba(255,255,255,.08) calc(33.33% - .5px),rgba(255,255,255,.08) calc(33.33% + .5px),transparent calc(33.33% + .5px),transparent calc(66.66% - .5px),rgba(255,255,255,.08) calc(66.66% - .5px),rgba(255,255,255,.08) calc(66.66% + .5px),transparent calc(66.66% + .5px)),
  linear-gradient(to bottom,transparent calc(33.33% - .5px),rgba(255,255,255,.08) calc(33.33% - .5px),rgba(255,255,255,.08) calc(33.33% + .5px),transparent calc(33.33% + .5px),transparent calc(66.66% - .5px),rgba(255,255,255,.08) calc(66.66% - .5px),rgba(255,255,255,.08) calc(66.66% + .5px),transparent calc(66.66% + .5px))}
.vf .hud{position:absolute;left:34px;right:34px;display:flex;justify-content:space-between;align-items:center;font-family:var(--tech);font-size:10.5px;letter-spacing:.16em;color:rgba(255,255,255,.82)}
.vf .top{top:34px}.vf .bottom{bottom:34px}
.rec{display:flex;align-items:center;gap:8px}
.rec i{width:9px;height:9px;border-radius:50%;background:var(--red);box-shadow:0 0 12px rgba(255,59,47,.9)}
@media (prefers-reduced-motion:no-preference){.rec i{animation:blink 1.2s steps(2,start) infinite}}
@keyframes blink{to{opacity:.15}}
.tc{font-variant-numeric:tabular-nums}
.vf .center{position:absolute;inset:0;display:grid;place-items:center}
.vf .center img{width:42%;height:auto;filter:drop-shadow(0 10px 40px rgba(0,0,0,.5))}
.vf .focus{position:absolute;left:50%;top:50%;width:64px;height:64px;margin:-32px 0 0 -32px;border:1.5px solid rgba(255,255,255,.4);border-radius:4px;opacity:0}
.vf .meter{position:absolute;right:34px;top:50%;transform:translateY(-50%);display:grid;gap:4px}
.vf .meter b{display:block;width:4px;height:10px;background:rgba(255,255,255,.25);border-radius:1px}
.vf .meter b.on{background:#fff}.vf .meter b.hot{background:var(--red)}

/* Ticker */
.ticker{border-block:1px solid var(--rule);overflow:hidden;background:var(--surface)}
.ticker .track{display:flex;gap:48px;padding-block:18px;width:max-content;font-family:var(--display);font-stretch:118%;font-weight:700;font-size:20px;letter-spacing:-.01em;white-space:nowrap}
.ticker .track span{display:flex;align-items:center;gap:48px}
.ticker .track span::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--red)}
@media (prefers-reduced-motion:no-preference){.ticker .track{animation:roll 38s linear infinite}}
@keyframes roll{to{transform:translateX(-50%)}}

/* Showreel */
.reel .wrap{padding-bottom:40px}
.player{position:relative;border-radius:20px;overflow:hidden;background:#000;aspect-ratio:16/9;max-width:100%;box-shadow:0 30px 80px -30px rgba(0,0,0,.45)}
.player video{display:block;width:100%;height:100%;object-fit:cover;background:#000}
.player .tag{position:absolute;left:18px;top:16px;display:flex;align-items:center;gap:8px;color:#fff;background:rgba(0,0,0,.55);border-radius:999px;padding:7px 12px;pointer-events:none;transition:opacity .3s}
.player .tag i{width:8px;height:8px;border-radius:50%;background:var(--red)}
.player.playing .tag{opacity:0}

/* Section heads */
section.block .wrap{padding-block:96px}
.head{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:end;margin-bottom:48px}
.head h2{font-family:var(--display);font-stretch:120%;font-weight:800;font-size:clamp(34px,4.6vw,60px);line-height:1;letter-spacing:-.03em;margin:12px 0 0;text-wrap:balance}
.head p{color:var(--muted);margin:0;max-width:48ch}
.eyebrow{color:var(--red)}

/* Services (call sheet) */
.sheet{border-top:1.5px solid var(--ink)}
.svc{display:grid;grid-template-columns:120px 1.1fr 1fr;gap:32px;padding-block:34px;border-bottom:1px solid var(--rule);align-items:start}
.svc .code{color:var(--muted);padding-top:10px}
.svc h3{font-family:var(--display);font-stretch:118%;font-weight:700;font-size:clamp(26px,3vw,38px);line-height:1.05;letter-spacing:-.02em;margin:0 0 12px}
.svc p{margin:0;color:var(--muted);max-width:46ch}
.svc ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px;padding-top:6px}
.svc li{font-size:14px;font-weight:500;border:1px solid var(--rule);background:var(--surface);border-radius:999px;padding:6px 12px}
.svc:hover h3{color:var(--red)}

/* Process */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.step{background:var(--surface);border:1px solid var(--rule);border-radius:18px;padding:30px;display:flex;flex-direction:column;gap:14px;min-width:0}
.step .n{display:flex;justify-content:space-between;align-items:center;color:var(--muted)}
.step h3{font-family:var(--display);font-stretch:125%;font-weight:800;font-size:clamp(30px,3.4vw,44px);letter-spacing:-.03em;line-height:1;margin:0}
.step:nth-child(2) h3{color:var(--red)}
.step p{margin:0;color:var(--muted)}
.step ul{margin:0;padding:0;list-style:none;display:grid;gap:8px;font-size:15px;border-top:1px solid var(--rule);padding-top:14px}
.step li{display:flex;gap:10px}
.step li::before{content:"";flex:none;width:6px;height:6px;margin-top:10px;border-radius:50%;background:var(--red)}

/* Screening room: formats */
.screen{background:var(--screen);color:var(--screen-ink)}
.screen .head p{color:var(--screen-muted)}
.formats{display:grid;grid-template-columns:2.2fr 1fr 1.25fr;gap:18px;align-items:end}
.fmt{min-width:0}
.fmt .frame{position:relative;border:1px solid var(--screen-rule);border-radius:12px;background:linear-gradient(160deg,#1a1a1f,#0d0d0f);overflow:hidden;max-width:100%}
.fmt .frame::after{content:"";position:absolute;inset:10%;border:1px dashed rgba(255,255,255,.12);border-radius:4px}
.fmt .frame .play{position:absolute;left:50%;top:50%;width:54px;height:54px;margin:-27px 0 0 -27px;border-radius:50%;border:2px solid rgba(255,255,255,.85);display:grid;place-items:center}
.fmt .frame .play::before{content:"";margin-left:4px;border-left:15px solid var(--red);border-top:9px solid transparent;border-bottom:9px solid transparent}
.fmt .frame .ar{position:absolute;left:14px;top:12px;color:rgba(255,255,255,.7)}
.f169 .frame{aspect-ratio:16/9}.f916 .frame{aspect-ratio:9/16}.f45 .frame{aspect-ratio:4/5}
.fmt h3{font-family:var(--display);font-stretch:115%;font-weight:700;font-size:20px;margin:16px 0 4px}
.fmt p{margin:0;color:var(--screen-muted);font-size:15px}

/* Contact */
.contact .wrap{display:grid;grid-template-columns:1fr 1fr;gap:56px;padding-block:96px}
.contact h2{font-family:var(--display);font-stretch:125%;font-weight:800;font-size:clamp(40px,5.6vw,76px);line-height:.95;letter-spacing:-.035em;margin:14px 0 20px;text-wrap:balance}
.contact h2 em{font-style:normal;color:var(--red)}
.contact .lead{margin-bottom:24px}
form{background:var(--surface);border:1px solid var(--rule);border-radius:20px;padding:28px;display:grid;gap:16px;min-width:0}
.row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
label{display:grid;gap:6px;font-size:13px;font-weight:600;color:var(--muted)}
input,select,textarea{font:16px var(--body);color:var(--ink);background:var(--paper);border:1px solid var(--rule);border-radius:10px;padding:12px 14px;width:100%;min-width:0}
textarea{min-height:120px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--ink)}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips label{display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:500;color:var(--ink);border:1px solid var(--rule);border-radius:999px;padding:8px 14px;cursor:pointer;background:var(--paper)}
.chips input{width:auto;accent-color:var(--red)}
.chips label:has(input:checked){border-color:var(--ink)}
.note{font-size:14px;color:var(--muted);margin:0}
.note.ok{color:var(--ink)}

/* Contact details + social */
.reach{margin:0;display:grid;gap:18px;border-top:1px solid var(--rule);padding-top:22px}
.reach div{display:grid;grid-template-columns:90px 1fr;gap:12px;align-items:center}
.reach dt{color:var(--muted)}
.reach dd{margin:0;display:flex;align-items:center;gap:12px;flex-wrap:wrap;min-width:0}
.reach dd > a{font-family:var(--display);font-stretch:112%;font-weight:700;font-size:clamp(18px,2vw,22px);text-decoration:none;overflow-wrap:anywhere}
.reach dd > a:hover{color:var(--red)}
.copy{font:600 12px var(--body);border:1px solid var(--rule);background:var(--surface);color:var(--muted);border-radius:999px;padding:5px 11px;cursor:pointer}
.copy:hover{border-color:var(--ink);color:var(--ink)}
.social{display:flex;gap:10px;flex-wrap:wrap}
.social a{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;border:1px solid var(--rule);color:var(--ink);background:var(--surface);transition:background .15s,color .15s,border-color .15s}
.social a:hover{background:var(--red);border-color:var(--red);color:#fff}
.social.big a{width:46px;height:46px}
.foot-mid{display:flex;gap:10px;flex-wrap:wrap}
.foot-mid a{text-decoration:none}
.foot-mid a:hover{color:var(--ink)}
@media (max-width:520px){.reach div{grid-template-columns:1fr;gap:6px}}

footer{border-top:1px solid var(--rule)}
footer .wrap{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap;padding-block:28px;color:var(--muted);font-size:14px}
footer .brand .mark img{height:30px}

@media (max-width:960px){
  .hero .wrap{grid-template-columns:1fr;gap:40px;padding-block:48px}
  .vf{aspect-ratio:16/11}
  .head{grid-template-columns:1fr;gap:16px}
  .svc{grid-template-columns:1fr;gap:12px}
  .svc .code{padding-top:0}
  .steps{grid-template-columns:1fr}
  .formats{grid-template-columns:1fr 1fr}
  .f169{grid-column:1/-1}
  .contact .wrap{grid-template-columns:1fr;gap:32px}
  .links{display:none}
  .nav .btn{margin-left:auto}
}
@media (max-width:520px){
  .brand .word{display:none}
  .row{grid-template-columns:1fr}
  section.block .wrap,.contact .wrap{padding-block:64px}
  .vf .hud{left:24px;right:24px}.vf .top{top:26px}.vf .bottom{bottom:26px}
  .nav .btn{padding:10px 16px;font-size:14px}
}

/* WordPress additions */
.links li{list-style:none;margin:0;padding:0}
.admin-bar .nav{top:32px}
@media (max-width:782px){.admin-bar .nav{top:46px}}
@media (max-width:600px){.admin-bar .nav{top:0}}
.note.err{color:var(--red)}
.fpm-edit{display:inline-block;margin-top:10px;font-size:13px;font-weight:600;color:var(--muted)}
.fpm-empty{padding:24px 0;color:var(--muted)}
.form-plugin{background:var(--surface);border:1px solid var(--rule);border-radius:20px;padding:28px;min-width:0}
.hero h1 > span{display:block}

/* Logo: light/dark versions */
body .brand img.logo-on-dark{display:none}
body .brand img.logo-on-light{display:block}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]) body .brand img.logo-on-light{display:none}:root:not([data-theme="light"]) body .brand img.logo-on-dark{display:block}}
:root[data-theme="dark"] body .brand img.logo-on-light{display:none}
:root[data-theme="dark"] body .brand img.logo-on-dark{display:block}